Ulta Salon Cosmetics & Fragrance Inc shares bought

It's high time to expand. That's why I've just invested in another stocks. Today I've bought Ulta Salon Cosmetics & Fragrance Inc shares.

You might ask why ULTA? Let's begin with 10 answers every investor should know before investment.

1. Industry

Beauty retailer - products ans services.

2. Competitive Advantage

Strong market position, complexity of products.

3. Chief Executive Officer (CEO)

Mary N. Dillon since 2013

4. Revenue Growth

20-25% y/y. Quite strong growth every year.

5. Net Income

Grows much more than revenue. Looks really great.

6. Profit Margin

Over 30% gross profit margin. Incedible in thin market.

7. Debt-to-Equity Ratio

No debt at all!!! Why? Debt is not bad when invested with profit.

8. Price-to-Earnings Ratio (P/E)

Around 41 which can terrify.

9. Future

Ulta is a growth stock.

10. Risk

Any risk of going bankrupt due to lack of debt, very competitive industry with plenty of competitors

 

And? What do you think about ULTA? I think this is a good stock but a bit of overpriced. I hope the stocks value will grow because it is a good company. ULTA will gonna help me to beat the NASDAQ market I hope. Do you?

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