Welcome Adobe to the Portfolio

I've just invest in another NASDAQ's company. Adobe Systems Incorporated this time.

Let's take a look what's interesting in Adobe. Begin as usually from 10 questions every investor should know.

1. Industry

Software products and services.

2. Competitive Advantage

Creative products, well-known brand, highly-speciatlized.

3. Chief Executive Officer (CEO)

Shantanu Narayen since 2005. Worked before eg. for Apple.

4. Revenue Growth

Weak but growing since 2 years.

5. Net Income

Strong growth last year. Is Adobe recovering?

6. Profit Margin

18% and growing.

7. Debt-to-Equity Ratio

0.68 - quite much but secure.

8. Price-to-Earnings Ratio (P/E)

Very high almost 60.

9. Future

Adobe looks like recovering. This company has idea how to earn money again. They pay attention at future technologies what is promising for profits.

10. Risk

High risk of product's security, piracy, competition

 

Adobe has idea about their business again. They have vision to growth. I've decided to buy Adobe shares also because they grows. I hope they will. Otherwise I'll try to earn a few percent and invest in something else. Hope I will.

Do you have some advises about this strategy? Comments are welcome.

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